Electronic gaming machine warning messages: information versus self-evaluation

Av: Monaghan, SM & Blaszczynski,
Publicerad: 2010
Kategorier: Återkoppling på spelvanor


Warning signs have been applied extensively in many health domains with the aim to enhance knowledge and shift attitudes and behaviours in an effort to reduce associated harm. More recently, regulatory agencies have applied similar strategies within evolving responsible gambling platforms. The effectiveness of these signs is influenced by both their physical attributes and content. Gambling warning signs traditionally focus on informing individuals of the potentially risky outcomes of gambling and the odds of winning, encourage gambling within affordable limits, and/or advertise counselling services. The limited evidence suggests that, similar to alcohol and tobacco, warning signs in gambling attract attention and improve knowledge but are generally ineffective in modifying player’s thoughts and behaviours. This paper therefore aims to review the relevant literature to determine the optimal content of messages that will enhance responsible gambling practices. It is concluded that, in contrast to signs displaying probabilities or informing players of the risks associated with gambling, signs designed to encourage players to reflect on, appraise, evaluate and self-regulate their actions have greater theoretical and empirical support. It is recommended that warning signs should promote the application of self-appraisal and self-regulation skills rather than the simple provision of information on odds and probabilities to maximize their effectiveness as a public health tool.