Temptation and prevention provided by the gambling industry: Main and interactive effects on gamblers
Av: Lemarié, L. & J.-C. Chebat
Kategorier: Reklam och marknadsföring
Our study investigates the effects of pro versus anti-gambling messages funded by the gambling industry. Paradoxically, our results show that anti-gambling ads funded by the gambling industry enhance gambling intent as do pro-gambling ads. We propose some suggestions related to the ways this finding should guide public policies.